Methods of improving sales opportunities on retail milk routes: research for American Dairy Association and Milk Industry Foundation
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American Dairy Association attitudes competitive Conclusions and Recommendations contests and promotions customer contacts dairies indicated dairy management personnel dairy management representatives dairy products dairy store dairy to dairy dealers effective job employees evaluate factors group sales meetings group training home delivery business home delivery operations home delivery routes home delivery service important IMPROVING SALES OPPORTUNITIES increase independent distributors individual dairies industry leaders interviews with route labor leaders labor union market conditions Mass media advertising Milk Industry Foundation number of routes opportunities on retail organizations pay plans personal contact present price differentials professional route salesmen relationships reported responses Percent retail milk routes retail routes route supervisors routemen sales manager sales training meetings selling aid selling efforts selling on home selling techniques soliciting solicitors store prices study area supervision supervisory personnel Table Teamsters Union Total 100 Source training activities training programs types of training union leaders union officials union representatives