Mexico: A Study of the International Travel Market : Results of a Sampling Survey Among Residents of Mexico, Indicating Their Domestic and International Travel Habits and Patterns, Attitudes and Preferences for Foreign Travel, and Their Demographic, Psychographic, and Trip Characteristics

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The Service, 1977 - Tourism - 90 pages
 

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Page 61 - Packages 3. Tour Group Availability 4. Lodging Availability and Prices 5. Restaurant and Entertainment Places and Prices 6. Internal Travel Arrangements 7. Scenic Places to Visit 8. Exchange Rates 9. Customs/Entry Regulations 10. Weather/Climate 1 1 . Recent Economic Trends and Currency Devaluation Trends 9. Did you get any information about the US from any of the following sources? If so, how would you rate its usefulness— poor, fair, or good? (PLEASE CIRCLE AND EVALUATE ALL THAT APPLY) Poor Fair...
Page 72 - Helped select countries/cities visited 7. Provided information 8. Other (please specify) 2b. Which of the following services did you personally arrange? (CIRCLE ALL THAT APPLY) 1. Arranged primary transportation (eg, air) 2. Arranged lodging 3. Arranged sightseeing trips 4. Arranged car rental for side trips 5. Other (please specify) 3. How long before you left did you start making specific plans (eg, making contact with a travel agency, itinerary planning) for your trip? (CIRCLE ONLY ONE) 1 . Less...
Page 63 - ... significant historical interest. d. To see beautiful scenery. e. To meet interesting new people. f. To learn new things that would be helpful in one's business or social life. g. To get a bargain-priced vacation. h. To bring back interesting gifts and souvenirs. i. To participate in warm-weather sports or lay in the sunshine. j. To participate in winter sports and activities.
Page 71 - Now, let's talk about the kinds of things that went into the planning of your principal trip in 1976. In making reservations for your trip, which of these organizations did you have direct contact with insofar as planning the trip was concerned? 1. Transportation Carrier (eg, the Airline) (SKIP TO 2b) 2. Travel Agency (SKIP TO 2a) 3. Your Company's Travel Department 4. Travel Club 5. Tour Operator (SKIP TO 2b) 6.
Page 59 - Other (please specify) Part C: Planning the Trip 1. Now, let's talk about the kinds of things that went into the planning of your most recent 1976 trip to the US In making reservations for your trip, which of these organizations did you have direct contact with insofar as planning the trip was concerned? 1 . Transportation Carrier (eg, the Airline) (SKIP TO 2b) 2. Travel Agency (SKIP TO 2a) 3. Your Company's Travel Department 4. Travel Club 5. Tour Operator (SKIP TO 2b) 6.
Page 63 - If you are going to the USA for the first time or for a re-visit, which of the following places would you prefer to visit first, second, third? (SHOW CARD A-5.) 1.
Page 65 - Elementary/primary school ( ) 25-1 High school/secondary school ( ) -2 Technical/special vocational school ( ) -3 College/university ( ) -4 7. Please look at this occupations card (HAND RESPONDENT CARD G-7) . Which occupation on this card comes closest to describing the occupation of the person who was the primary decision-maker for the trip? (RECORD ONE ANSWER) Professional ( ) 26-1 Executive/management ( ) -2 Clerical ( ) -3 Student ( ) -4 Sales/merchant ( ) -5 Factory worker ( ) -6 Farmer ( )...
Page 76 - Next, we would like to get some idea of your general attitudes toward travel and vacations. Please look over the following statements. (SHOW RESPONDENT RECORDING FORM BELOW.) Please read each statement, one at a time. If you strongly disagree with it, circle the "1" in the appropriate column. If you somewhat disagree with it, circle the "2". If you somewhat agree, circle the "3". If you strongly agree, circle the "4 There are no right or wrong answers to any of these statements. Just record your...
Page 64 - If you strongly disagree with it, circle the "1" in the appropriate column. If you somewhat disagree with it, circle the "2". If you somewhat agree, circle the "3". If you strongly agree, circle the "4". There are no right or wrong answers to any of these statements. Just record your first reactions and proceed right away to the next statement. Strongly Somewhat Somewhat Strongly Disagree Disagree Agree Agree a. One of the best parts of a vacation is telling your friends about it when you get home....
Page 70 - AND ASSOCIATES AS WELL AS RELATIVES.) *If more than 7, record total number of people in traveling party. Total Number in Party 2. If you traveled by public transportation to your US destination, what type of primary fare was purchased? (CIRCLE ALL THAT APPLY) 1. First Class 2. Regular Economy/Coach 3. Discount/Excursion Fare (other than Charter) 4. Charter Fare (where the plane is expressly hired for the specific flight) 5. Tour Package (where at least cost of accommodation is included) 3. Did your...

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