MSU Contributions to International Business and Innovation

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Emerald Group Publishing, Jan 27, 2009 - Business & Economics - 244 pages
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Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illustrate how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni. The collective contribution of MSU doctoral alumni to the fields of international business and innovation/new products is truly remarkable. Such high visibility of MSU alumni in the international business literature undoubtedly is a major reason why MSU continues to receive high marks and rankings in academic circles.
 

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Contents

The development of my academic life in the field of international marketing and innovation
1
Chapter 3 A personal reflection on MSU contributions to innovationsolnew products
15
reflections and a tribute to Professor Cavusgil
31
Chapter 5 Influences and aspects of the Michigan state doctoral program
41
Critical role of professor Cavusgil and Michigan State University
53
My story
67
seeing the world through MSU colored lenses
81
Chapter 9 Beginnings of a fulfilling career
95
Chapter 14 The MSU flavor
149
Chapter 15 The culture that impacts intergenerationally
155
Chapter 16 A short essay on the program and the people who inspired me
167
The Foundations of an Academic Career
169
Chapter 18 Reflections on my educational experience at Michigan State University
173
The role of mentors and institutions in the emergence of scholarship
187
Chapter 20 Reflections on the Research Path towards the Global company
201
A quest to understand what lies behind their universal success
213

an example of relationship marketing
109
Chapter 11 Developing scholars for the innovation age
119
A look at the past present and future
123
Exploring the undesirables
139
Collaboration with doctoral students
219
Chapter 23 The meaning of a scholar
227
S Tamer Cavusgil as a scholar teacher and mentor in the international business and marketing disciplines
229
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