MicroFranchising: Creating Wealth at the Bottom of the Pyramid

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Jason S. Fairbourne, Stephen W. Gibson, W. Gibb Dyer
Edward Elgar Publishing, 2007 - Business & Economics - 272 pages
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Microfranchising offers a thorough-going and impartial analysis of microfranchising, covering both practice and theory. . . The tome s well documented chapters provide an objective overview of the various aspects of microfranchising and outline its main c
 

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Contents

introduction and book overview
1
PART I Microfranchise theory
15
the next step on the development ladder
17
3 The informal economy and microfranchising
43
4 Current international development tools to combat poverty
78
how microfinance and microfranchising complement each other
99
6 Microfranchising and the base of the pyramid
111
PART II Microfranchising in practice
131
8 Honey Care Africa
149
the HealthStore Foundation model
164
rural telephone access for South Africa
183
11 Scojo Foundation
199
12 Microfranchise funding
212
PART III Conclusion
233
opportunities and challenges
235
Index
241

7 Microfranchise business models
133

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