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The Microform as a Publishing Medium
Editorial and Financial Considerations
Production including contributions from Grant Shipcott
8 other sections not shown
35 mm film academic advantages American Chemical Society aperture cards applications archivally permanent back-run become book publishing booksellers British Leyland budget camera catalogues cent Chapter collections colour microfiche customers Dicom documents editor emulsion equipment example expensive exposure fiche-book Figure filming charts format Frame film hard copy initial investment involved John Teague leaflet less librarians libraries mailing marketing costs master film master negative material medium micro microfiche edition microfilm microform edition microform publishers micrographics microimage millimetre Obviously operation orders organized original publisher overheads package paper photocopying photographic possible potential printed problem processing production profit programme promotion publication publisher's range reader reader-printer recorded reduction reel reprint reproduced retrieval roll film royalty selling price silver halide specialist standard storage subscribers subscription target frames techniques titles ultrafiche usually viewers