Milestones in Mass Communication Research: Media Effects

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Longman Publishers USA, 1995 - Language Arts & Disciplines - 415 pages
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Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects.

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Contents

RESEARCH AS A BASIS FOR UNDERSTANDING
1
The Magic Bullet Theory as a Point of Departure
12
Notes and References
18
Copyright

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About the author (1995)

Melvin L. DeFleur is currently Professor of Mass Communication in the College of Communication at Boston University, where in 1994, he assumed the duties of Director of the School of Mass Communication and Public Relations, a post he occupied for three years. Previously, he held the John Ben Snow Endowed Chair in mass communication at Syracuse University. He has served on the faculties of six universities, three times a departmental chairman and once as a graduate dean for research. Twice, he was a Fulbright Professor to Argentina. He has been responsible for the development and administration of several Ph.D. programs. His scholarly interests focus on human communication. His research interests and publications include theories of the fundamental nature and consequences of mass communication in contemporary society. He has received grants from the National Science Foundation and other federal and private agencies, plus numerous honors and awards. His publications include a long list of articles and more than a dozen books, a number of which have been translated into various languages. He has received numerous awards and recognition for his scholarly work. He holds a BA from St. Louis University, plus an MS and PhD from the University of Washington.

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