Million Dollar Web Presence: Leverage The Web to Build Your Brand and Transform Your Business

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Entrepreneur Press, Apr 1, 2012 - Business & Economics - 244 pages
Hidden among the chaos and hype, there are secrets to success on the web. Globally renowned internet expert Chad Barr and business strategist and bestselling author Alan Weiss, reveal them - and show you how to use them to amploify your web presence and profits.

Using the unmatched reach of the web, entrepreneurs are empowered to take a more tactical, brand-driven approach to attracting new clients and reinforcing the relationships with their current clientele—quickly raising the bar to produce better results for their brand and their business.

Starting with their website, Weiss and Barr reveal five critical areas that can be immediately enhanced to emphasize creditability and instantly build trust among visitors. Entrepreneurs also discover how to outfit their site with new tools, products and offerings that pull visitors in, keep them captivated, and compel them to keep coming back. Weiss and Barr then coach thought leaders in capitalizing on today’s social web, delivering a strategic plan to uncovering opportunity in online communities, social networks, and other popular platforms—allowing them to showcase their greatest business draw: their expertise. Entrepreneurs also learn which components are critical to their success as a thought leader, gaining valuable insight into trending technologies like mobile devices to help them in determining which avenues are of the greatest gain.

Offering support such as assessments, real-life examples, screen shots, and access to free downloads, tutorials, and more, Weiss and Barr deliver a comprehensive plan to help entrepreneurs enhance their online efforts and strategically elevate their brand, and ultimately, their business.
 

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Contents

2
23
What not to optimize organize and legitimize
34
Changing the World
49
4
67
5
83
6
101
8
156
Myths and Monsters
163
9
185
10
209
11
255
About the Authors
269
Copyright

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About the author (2012)

Chad Barr: Chad Barr (Shaker Heights, OH) is the founder and president of CB Software Systems, Inc. a web, internet and software development firm, where he specializes in the development of innovative web solutions and strategies, combined with effective and practical marketing concepts. The company focuses on helping consultants, speakers, authors, entrepreneurs, small and medium size corporations leverage software, technologies and the Internet to dramatically grow their business. He and his innovative team develop and integrate Web sites, Blogs, e-commerce and e-business solutions, online communities - forum technologies, surveys, newsletters as well as the development of ERP distribution business software. Teamed with co-author Alan Weiss, Barr co-created Million Dollar Websites, a unique website development service that provides both technical and content services.
   
Alan Weiss: Alan Weiss, Ph.D., (East Greenwich, RI) is a consultant, speaker, and author of 45 books, including his best-seller, Million Dollar Consulting (from McGraw-Hill). His consulting firm, Summit Consulting Group, Inc. has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street


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