Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business BudgetThe only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys." Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: ? Enhancing brand awareness ? Creating graphic designs that keep customers engaged and not confused ? Writing web-savvy content ? Capitalizing on user feedback ? Making the most of search engine optimization ? Using blogs and social networking sites to increase traffic and get the word out |
Contents
| xi | |
| 1 | |
| 3 | |
Define Your Audience | 15 |
Make Your Keyword List | 31 |
Research and Discovery | 37 |
Borrow from the Best | 39 |
Find Your Stats | 51 |
Write Killer Content | 113 |
Design to Please | 130 |
Get Personal | 156 |
Add Revenue with Ads | 176 |
Home Your Homepage Test Your Site and Go Live | 185 |
Marketing Search Engines and Advertising | 199 |
Rev Up for Search Engine Optimization Beginner | 201 |
Advanced SEO | 210 |
Gather Up Your Feedback and Do Some Tests | 60 |
Triage | 79 |
Re Design and Re Development | 97 |
Nail Your Sites Structure | 99 |
Start Your Search Engines | 215 |
Get the Word Out to Drive Traffic Up | 225 |
Web Development Toolbox | 238 |
Other editions - View all
Million Dollar Website: Simple Steps to Help You Compete with the Big Boys ... Lori Culwell No preview available - 2009 |
Million Dollar Website: Simple Steps to Help You Compete with the Big Boys ... Lori Culwell No preview available - 2009 |
Common terms and phrases
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