Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget

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Penguin, May 5, 2009 - Business & Economics - 288 pages
3 Reviews
The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."

Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:

? Enhancing brand awareness
? Creating graphic designs that keep customers engaged and not confused
? Writing web-savvy content
? Capitalizing on user feedback
? Making the most of search engine optimization
? Using blogs and social networking sites to increase traffic and get the word out
 

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This do-it-yourself guide shares the web-design best practices of successful enterprises, especially Fortune 500 companies, and offers advice, tips, and free Internet tools for entrepreneurs to create ... Read full review

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Contents

So What Makes a Good Website?
Getting Real About Your Site
The User Always Rules
REAL LIFE
Defining Your Who
Defining Your What
Defining Your Why
Defining Your How
Blogs
Discussion BoardsForums
PhotosPhoto Contests
UserGenerated Content
Social Networking for Business Success
REAL LIFE
Affiliate Marketing Howtos
Choosing Banner Ads

Practice Makes Perfect
REAL LIFE
Where in the World Wide Web Are Keywords?
Building Your Keyword List
REAL LIFE
My Top Five Sites
The Power of Simplicity
REAL LIFE
Where to Check
What to Check
REAL LIFE
Homing In on Your Sales Stats
Tuning In to User Feedback
Go Forth and Gather Your Users
Conduct Focus Groups
Conduct Usability Testing
REAL LIFE
Biggest Website Offenders
REAL LIFE
The Martha Stewart of Online Organization
The ABCs and 123s of Information Architecture
Organize Your Content
Expanding Your Architecture
REAL LIFE
What to Put on the Site
Write KeywordRich Content
Web Writing Guidelines
Content to Write Home About
Where to Find Help
Where to Find Additional Content
REAL LIFE
Put Your Words to Work
The Beauty of Simplicity
Cash In on Your Brand Equity
Color Your World
Design Standards
Lets Get It Started
REAL LIFE
Engaging Users with Community Features
What Kind of Community Is Right for You?
Creating Links Within Text
REAL LIFE
Why This Discussion Is Last
The Making of a Good Homepage
Create a Good Tagline
Test Then Go Live
REAL LIFE
Whats a Search Engine?
Smart Content
Smart Links
Putting Your Keywords in the Code
REAL LIFE
The Major Players
The Open Directory Project
Using a Submission Service
Checking Your SEO Status
REAL LIFE
PayPerClick Advertising
Put Out a Newsletter
Give Away Free Stuff
Encourage Sharing
Include Your URL in All Materials
REAL LIFE
Quick Website Checklist
Chapter 1
Chapter 2
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 14
Chapter 15
Chapter 17
Copyright

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