Millionaire Upgrade: Lessons in Success From Those Who Travel at the Sharp End of the Plane

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John Wiley & Sons, Jul 6, 2006 - Business & Economics - 142 pages
Inspired by the true story of a flight with Sir Richard Branson, Millionaire Upgrade blows the lid off the accepted belief that successful entrepreneurs are a breed apart, possessing some special magic.

Through the combined wisdom of interviews with 50 self-made millionaire entrepreneurs, this book takes you on your own personal master class in success, as experienced through the eyes of Tom, a frustrated employee who is upgraded on a long haul flight, and finds himself sitting next to self made millionaire Michael. During the flight Michael shares the science and secrets behind his own success.

Better than any in-flight movie, Millionaire Upgrade gets you inside the minds of successful entrepreneurs and self-made millionaires giving you the inside track on how they think and act.

Praise for Millionaire Upgrade:

"It took me a long time to learn this stuff—I wish I’d been on that plane 30 years ago!"
Simon Woodroffe - YO! Sushi & Dragons Den

"The principles of success apply equally whether you are an aspiring entrepreneur, chief executive of a large plc or simply looking for inspiration for your own personal life. Here’s where you start, by reading this book."
Allan Leighton - Chairman, Royal Mail

"If you want a toolkit to help you become a successful entrepreneur, read this book. Then put it into practice."
Duncan Bannatyne - Bannatyne Leisure & Dragons Den

"Everything in business is a learning experience. I should know! I'd recommend all would-be entrepreneurs to read this book and be inspired to boldly set out on your own entrepreneurial journey. You won't regret it."
Rachel Elnaugh – Red Letter Days and Dragons' Den

"It is refreshing to find a book that describes the key difference between the entrepreneur and the rest – attitude. So often in life a cigarette paper’s thickness separates success from failure and Richard has written a book that perfectly captures this and suggests a way of thinking that can transform the tin of dog food into a thoroughbred racehorse."
Tim Smit - Eden Project

"Millionaire Upgrade captures the essence of what it takes to be successful in anything you choose to do. The rules of success are timeless and simply explained so you can apply them in your own business or personal life."
BJ Cunningham - Founder of Death Cigarettes

"In Millionaire MBA, Richard decoded entrepreneurs and unpicked their millionaire mindset. With Millionaire Upgrade, he has put it all back together again through IBELIEVE and a compelling story. Very clever and a must read for any budding entrepreneur!"
Rene Carayol - Leadership Guru

"It takes a certain mindset to succeed in creating your own business. This book spells out how you need to think and act to succeed – whether you are an entrepreneur or a professional manager. It’s a great read too."
Matthew Barrett - Chairman, Barclays Bank


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Chapter Two
Chapter Three
Chapter Four
Chapter Five
Chapter Six
Chapter Seven
Chapter Eight

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About the author (2006)

Richard Parkes Cordock is a recognised authority on the mind set, strategies and personal leadership models of entrepreneurs and self-made millionaires.
Richard has met face-to-face with over 50 of the UK's leading self-made millionaire entrepreneurs and using the Principles of Neuro Linguistic Programming (NLP), the science of success, has decoded their millionaire thinking. Through these digitally recorded interviews, he created the highly acclaimed mentoring programme - Millionaire MBA.
Richard is a regular speaker on the mindset of self-made millionaires and works with companies and organisations who wish to re-ignite their entrepreneurial spirit.

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