Clients and consumers need designs they can quickly understand—designs that employ clear lines and shapes, clear images and text. In this manner, the work in Minimalist Graphics exemplifies easily readable, timeless designs from contemporary graphic designers who embrace minimalist principles for effective communication.
With an introduction exploring the history and significance of minimalist design, Minimalist Graphics is organized into sections revealing a wealth of successful minimalist identity, publication, and printed design projects. Background information is provided for each design by the firm that created it, and a biography section reveals how each firm established itself. The result is a modern and highly inspirational book on a timeless design principle—that less is more and usually better!
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I'm currently studying BA (Hons) in Graphic Design and decided to base my dissertation on Swiss Style Design. This book is essential for any designer wishing to continue in creating simplistic graphic forms which display a sense of meaning to the audience. Excellent reference and inspiration book.