Mobile Commerce: Technology, Theory, and Applications

Front Cover
Brian Ernest Mennecke, Troy J. Strader
Idea Group Inc (IGI), Jan 1, 2003 - Computers - 339 pages
"M-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed."
 

What people are saying - Write a review

User Review - Flag as inappropriate

my seminar

Contents

Developing WinWin Relationships
1
User Interface
26
Locating the Money
51
Towards a Classification Framework for Mobile Location
67
Wireless Personal and Local Area Networks
86
The Impact of Technology Advances on Strategy
99
Charting a Course
122
Strategic Implications
145
The Development of MCommerce
185
Factors Influencing the Adoption of Mobile Gaming
202
Mobile Data Technologies and Small Business Adoption
218
The Ethics of
245
A Perspective on MCommerce
262
Wireless in the Classroom and Beyond
309
About the Authors
326
Copyright

A Strategic Perspective
162

Other editions - View all

Common terms and phrases

About the author (2003)

Brian E. Mennecke: Iowa State University, USA Troy J. Strader: Iowa State University, USA

Bibliographic information