Mobile Marketing For DummiesStraightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.
Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment. |
Contents
Mapping Out Your Mobile Marketing Strategy | |
Including Customer Analysis in Your Strategy | |
Executing Direct Mobile Marketing Campaigns | |
Executing Common Text Messaging Campaigns | |
Mobile EMail Marketing | |
Mobile Media Publishing and Advertising | |
Developing Mobile Applications and Content | |
Displaying Your Advertising on Mobile Devices | |
Setting Up IVR Programs | |
Mobile Social Media Marketing | |
Mobile Commerce and Analytics | |
Evaluating the ROI on Mobile Marketing | |
The Part of Tens | |
The Common Short Code Administration CSCA | |
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Common terms and phrases
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