Mobile Strategies for Digital Publishing: A Practical Guide to the Evolving Landscape

Front Cover
The Future of Publishing, Jan 19, 2015 - Business & Economics - 123 pages

Mobile Strategies for Digital Publishing offers a snapshot of the fast-developing mobile landscape and the range of mobile strategies for book publishers, both print and digital. The report assembles the latest data on the depth and breadth of mobile’s growth, tying those statistics into current publishing industry trends in, and approaches to, mobile content and marketing. It covers both strategies and tactics, showing how content choices affect mobile decisions and how to assemble content for mobile. Included are case studies and examples of enhanced ebooks and apps. Mobile Strategies for Digital Publishing concludes with a glimpse of what the future holds at the intersection of mobile and digital publishing.

 

Selected pages

Contents

Introduction
The Mobile Opportunity Told in Key Stats
Mobile Strategies for Content
Tools for Building Ebooks and Apps
Mobile Marketing Strategies
Publishing Goes Mobile
The Future of Mobile for Digital Publishers
Copyright

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Mobile Strategies for Digital Publishing: A Practical Guide to the Evolving ...
Thad McIlroy
No preview available - 2015

Common terms and phrases

Amazon Android Annie Leibovitz app developers App Store Apple mobile Apple's audio average best-seller book apps book buyers book publishers brand cell phones Chapter chart comScore consumer coupons created Cyber Monday desktop Digital Book digital content Digital Publishing downloads e-readers ebook prices ebook reading ebook sales ebooks and apps English enhanced ebooks EPUB EPUB3 Facebook Family Christian Stores format Google Play grok installed base iPad iPhone iTunes Kindle Kobo launch LinkedIn McIlroy million Mobile App mobile devices Mobile Marketing mobile strategies mobile users Mobile Web offer opportunity PC sales Pew Research Center PHABLETS platforms print books publishing industry readers Research Center Internet retail screen smartphones and tablets social media Source Strategies for Digital TABLET PC tablet users TAKEAWAYS FOR PUBLISHERS Taschen There’s titles tool Touch Press Twitter U.S. ebook Wattpad Wiedemann worldwide

About the author (2015)

Thad McIlroy is an electronic publishing analyst and author based in San Francisco. A well-established expert in the technology and marketing issues surrounding electronic publishing, color imaging and the Internet, he has authored a dozen books and over 400 articles on these subjects.

His site, www.thefutureofpublishing.com, is the most thorough exploration of where publishing is headed. McIlroy provides consulting services to publishing and media companies, printers, design and advertising agencies, as well as the full range of vendors serving the publishing industry. During the past 25 years he has educated and entertained audiences around the world on every aspect of digital publishing. He co-authored The Metadata Handbook: A Book Publisher’s Guide to Creating and Distributing Metadata for Print and Ebooks (2nd ed.).

Bibliographic information

TitleMobile Strategies for Digital Publishing: A Practical Guide to the Evolving Landscape
AuthorThad McIlroy
PublisherThe Future of Publishing, 2015
ISBN144034325X, 9781440343254
Length123 pages
Subjects ›  › 

Business & Economics / E-Commerce / Internet Marketing
Language Arts & Disciplines / Publishing
Technology & Engineering / Mobile & Wireless Communications
  
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