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ONE The World of Magazines
chapter three Reader ProfilesOne Dimension or Two? john mack carter
chapter five Prospecting by Direct Mail william s Campbell
14 other sections not shown
advertising agents audience Audit average basic BAZAAR billing broker budget business papers Business Week buyers cash catalog agencies circs circulation department circulation director circulation manager compiled lists copy testing cost cost per thousand cover culation dealer demographic direct direct-mail editorial effort envelope expire fulfillment Harper's Bazaar important income issue list broker look maga magazine magazine circulation mail-order marketing ment million months names national distributor newal newsstand Newsweek offer operation order form package penny percent postage meter production profit publication publisher pull quantity mailed Reader's Digest readers record renewal percentage renewal series returns Roy Larsen salesmen scribers scriptions segments selection sell single-copy sales siva sold Sports Illustrated subscriber subscription sales Sunset Magazine tape techniques term thing tion trial week wholesaler zine