Mom, Inc.: The Essential Guide to Running a Successful Business Close to Home

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Chronicle Books, Mar 23, 2012 - Business & Economics - 208 pages
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So many women dream of having it all—being kickass mothers and running their own successful businesses. This book helps them take the leap with confidence. Serial entrepreneurs (and moms) Meg Mateo Ilasco and Cat Seto draw on their own successes and missteps to reveal exactly how to choose the right business, find clients, write a business plan, launch a blog and Web site, stay focused at home, and more. Insightful Q&As with enterprising mothers like fashion designer Cynthia Rowley and Style Me Pretty blogger Abby Larson demystify the many nuances of balancing work life with family time. It's not easy. But this practical and inspiring guide helps make it possible.
 

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Contents

Introduction
8
Are You Ready to Be an Entrepreneur? Myths and Realities of a
29
What Is a Blog? The Life of a Blogger Finding Your Voice Your Blogs
57
Creating a Product
82
The Productive Mom Entrepreneur Ideation Market Research
107
Opening an Online Retail Shop
110
Life as an Online Shop Owner Your Ideal Shop Finding and Buying
133
Getting the Word Out
158
Surviving the Juggle
180
Copyright

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About the author (2012)

Meg Mateo Ilasco is a mother of two, freelance artist and writer, and a serial entrepreneur who started her first business in 1999. She is the author of several books, including Craft, Inc., Creative, Inc., and the Craft, Inc. Business Planner, and is also the cofounder and creative director of the home and lifestyle magazine Anthology. Meg lives in the San Francisco Bay Area. Visit her at www.mateoilsaco.com.

Cat Seto balances design, illustration, writing, and motherhood in her San Francisco studio and boutique. Her stationery products and custom wedding line are carried by retailers around the country. In addition, Cat received an MFA in creative writing from the University of Michigan, and her writing has appeared in publications such as the first edition of Best New American Voices. Visit her at www.catseto.com and www.momincdaily.com.

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