Moments of Truth

Front Cover
Harper Collins, Feb 15, 1989 - Business & Economics - 160 pages
0 Reviews

The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer–driven economy.

 

What people are saying - Write a review

Moments of truth

User Review  - Not Available - Book Verdict

Moments of Truth is Carlzon's story of how, under his leadership as president and CEO, Scandinavian Airlines System (SAS) emerged from deficits to profitability, improved services, and enhanced its ... Read full review

Contents

A Moment of Truth
1
The Vingresor and Linjeflyg Turnarounds f Chapter 3 The SAS Turnaround
21
Leader
31
Setting the Strategy
41
Flattening the Pyramid
59
Taking Risks
75
Communicating
87
Boards and Unions
97
Measuring Results
107
Rewarding Employees
113
The Second Wave
121
Copyright

Other editions - View all

Common terms and phrases

About the author (1989)


Jan Carlzon was born in Nykoping, Sweden, in 1941. After receiving his M.B.A. from the Stockholm School of Economics in 1967, he joined Vingresor, Sweden's largest tour operator, first as product manager and later as head of marketing. In 1974, when the package-tour business was in a tailspin because of the first energy crisis, he was named managing director of Vingresor at the age of 32 and soon reversed that company's economic decline. In 1978 he became managing director of Linjeflyg, Sweden's major domestic airline, and in 1981 he took command as resident and chief executive officer of SAS, the consortium of the national airlines of Denmark, Norway, and Sweden. At both Linjeflyg and SAS his leadership turned heavy economic losses into healthy profits within a year. Mr. Carlzon is frequently invited to give talks and interviews worldwide on leadership and customer-oriented business strategies.

Bibliographic information