Moments of truth

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Ballinger Publishing Company, 1987 - Business & Economics - 135 pages
In a time of great turbulence in the airline industry, Carlzon offers a prescription for corporate leadership that is backed by solid achievement. Moments of truth is about the importance of responding to a changing marketplace, and offers proof that the search for corporate excellence is neither monopolised by, nor restricted to, American finance and industry. Carlzon, highlights the importance of the activist manager and emphasises how forcing decision making down to the corporate cutting edge can have a real impact.

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Moments of truth

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Moments of Truth is Carlzon's story of how, under his leadership as president and CEO, Scandinavian Airlines System (SAS) emerged from deficits to profitability, improved services, and enhanced its ... Read full review

Contents

A Moment of Truth
1
The Vingresor and Linjeflyg Turnarounds
7
The SAS Turnaround
21
Copyright

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About the author (1987)


Jan Carlzon was born in Nykoping, Sweden, in 1941. After receiving his M.B.A. from the Stockholm School of Economics in 1967, he joined Vingresor, Sweden's largest tour operator, first as product manager and later as head of marketing. In 1974, when the package-tour business was in a tailspin because of the first energy crisis, he was named managing director of Vingresor at the age of 32 and soon reversed that company's economic decline. In 1978 he became managing director of Linjeflyg, Sweden's major domestic airline, and in 1981 he took command as resident and chief executive officer of SAS, the consortium of the national airlines of Denmark, Norway, and Sweden. At both Linjeflyg and SAS his leadership turned heavy economic losses into healthy profits within a year. Mr. Carlzon is frequently invited to give talks and interviews worldwide on leadership and customer-oriented business strategies.

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