Money Games: Profiting from the Convergence of Sports and Entertainment

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Stanford University Press, Nov 9, 2010 - Business & Economics - 304 pages
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The businesses behind Dubai Sports City, the branding of David Beckham, and the presence and popularity of fantasy sports leagues on the internet are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. But, you needn't travel far or be a hard core sports fan to appreciate this fact. Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete-driven commercials, evidence of this transformation is ubiquitous in today's sports viewing and consuming experience.

In recent years, the rapid convergence of sports and entertainment has been key to the sports business industry's continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also provides readers with answers to this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing—in short, those areas where business opportunities exist now that sports and entertainment have become one.

Money Games is a must-read for professionals and future leaders of the sports and entertainment industries, and sports fans will also find an intriguing story about the evolution of the games that they cherish and follow.

 

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Contents

Introduction
1
AtHome Convergence
13
AwayfromHome Convergence
93
AtVenue Convergence
173
Notes
255
Index
277
Copyright

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About the author (2010)

David M. Carter is the Executive Director of the University of Southern California's Sports Business Institute and is a Professor of Sports Business at USC's Marshall School of Business. He is the Principal of the Sports Business Group, which has been a premier provider of strategic marketing and business development services to the sports industry for more than a decade. In this capacity, Carter has consulted for corporations, sports organizations, sports and entertainment venues, law firms, municipalities, and individual athletes. Carter is the author of On the Ball: What You Can Learn About Business From America's Sports Leaders (2003), Keeping $core: An Inside Look At Sports Marketing (1996), and You Can't Play The Game If You Don't Know The Rules (1994).

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