Moods and Markets: A New Way to Invest in Good Times and in Bad

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FT Press, 2012 - Business & Economics - 181 pages
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Leading consultant and Minyanville contributor Peter Atwater has helped institutional investors, corporations and policymakers map changing social moods to emerging market shifts, and use that knowledge to identify huge new market opportunities. Now, Atwater shows you how to use the same powerful Horizon PreferenceTM approach to select your own high-performance investments. Utilizing what is often in plain sight, but overlooked and underestimated, Horizon Preference helps you understand how we narrow our physical, time and relationship horizons to the "local" in bad times, and widen them to the "global" in better times – and then translate that knowledge into better investment decisions. Atwater's Moods and Markets offers powerful new insights into everything from market bubbles to the real challenges of making mergers work… why "farm to table" and "locavore" movements are booming now, and what's likely to happen next… why Americans now want to rent homes even though it's become far more affordable to buy them… why the "Arab Spring" is bullish, and higher education is in deep trouble… which businesses prosper in a downturn, which prosper most in an upturn – and why. This book will be an invaluable resource for every serious investor, trader, and money manager.

 

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Contents

Introduction
1
Chapter 1 Understanding Social Mood
11
How Mood Affects Our Decision Making
33
Chapter 3 Market Peaks and All the Red Flags They Wave
55
Chapter 4 A Social Mood Journey Back Through the Housing Bubble
73
Chapter 5 Is Higher Education a Bubble?
85
Chapter 6 Signs of a Bottom in Social Mood
99
Corporate Earnings and Social Mood
121
So Where Are We?
135
Chapter 9 Using Horizon Preference No Matter Your LongTerm View
159
Chapter 10 Final Thoughts
169
Bibliography
171
Index
175
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About the author (2012)

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Peter Atwater is President of Financial Insyghts, a consulting firm providing advice to institutional investors, major corporations, and global policymakers on how social mood affects decision making, the economy, and the markets. A pioneer in securitization and a long-time financial services executive, through Moods and Markets, Peter brings his innovative social mood-based thinking to the world of investing. A regular contributor to Minyanville, Peter's work on social mood and decision making has been featured in The Socionomist, Time Magazine, and The Financial Times.

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