Moods and Markets: A New Way to Invest in Good Times and in Bad

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FT Press, Jul 13, 2012 - Business & Economics - 181 pages
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Leading consultant and Minyanville contributor Peter Atwater has helped institutional investors, corporations and policymakers map changing social moods to emerging market shifts, and use that knowledge to identify huge new market opportunities. Now, Atwater shows you how to use the same powerful Horizon PreferenceTM approach to select your own high-performance investments. Utilizing what is often in plain sight, but overlooked and underestimated, Horizon Preference helps you understand how we narrow our physical, time and relationship horizons to the "local" in bad times, and widen them to the "global" in better times – and then translate that knowledge into better investment decisions. Atwater's Moods and Markets offers powerful new insights into everything from market bubbles to the real challenges of making mergers work… why "farm to table" and "locavore" movements are booming now, and what's likely to happen next… why Americans now want to rent homes even though it's become far more affordable to buy them… why the "Arab Spring" is bullish, and higher education is in deep trouble… which businesses prosper in a downturn, which prosper most in an upturn – and why. This book will be an invaluable resource for every serious investor, trader, and money manager.


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User Review  - Alberto_Martinez - LibraryThing

good book on fundamental analysis: well documented and proving his points. Clear to read and to understand, shows how the actual news on the media can be read from the financial perspective. Read full review


Chapter 1 Understanding Social Mood
How Mood Affects Our Decision Making
Chapter 3 Market Peaks and All the Red Flags They Wave
Chapter 4 A Social Mood Journey Back Through the Housing Bubble
Chapter 5 Is Higher Education a Bubble?
Chapter 6 Signs of a Bottom in Social Mood
Corporate Earnings and Social Mood
So Where Are We?
Chapter 9 Using Horizon Preference No Matter Your LongTerm View
Chapter 10 Final Thoughts

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About the author (2012)

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Peter Atwater is President of Financial Insyghts, a consulting firm providing advice to institutional investors, major corporations, and global policymakers on how social mood affects decision making, the economy, and the markets. A pioneer in securitization and a long-time financial services executive, through Moods and Markets, Peter brings his innovative social mood-based thinking to the world of investing. A regular contributor to Minyanville, Peter's work on social mood and decision making has been featured in The Socionomist, Time Magazine, and The Financial Times.

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