More Than A Name: An Introduction to Branding
Brands today have never been so powerful and prominent, so much so that branding is now taught as an academic subject in colleges around the world. Today a brand is no longer just a logo on a soup tin, but a carefully orchestrated experience, supported by complex marketing budgets and sophisticated psychology. One of the pitfalls of designing for brands is to see the brand solely in terms of the graphic element, rather than part of a whole creative process. 'More Than a Name - An Introduction to Branding,' is a visually-oriented textbook, offering an introduction to the world of branding; the thinking behind the creation of brands, the execution of a brand and the key to maintaining a successful brand. Full of practical tips and real-life examples from some of the world's most well-known brands and brand agencies, this book will be helpful for visual arts students, copywriters, brand strategists and marketeers.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
Adidas advertising Apple Apple Computer approach become behaviour brand audience brand campaign brand experience BRAND GUIDELINES brand identity brand management brand mark brand projects brand team brand values branding agencies BRANDING COUNTRIES brands need BUSINESS BRANDS client communication consumer context corporate create creative culture David Beckham design agency Deutsche Post Diageo easyGroup emotional employees environment example execution FCUK global brands graphic designer ideas IDEO IKEA impact in-house industry Innocent Drinks innovation interact internal brand INTERVIEW iPod Jonathan Ive launch logo look McDonald's NAME NAME NAME NAMIE National Geographic Nike Ocado offer organisation packaging parent brand partnership product design product or service promote rebrand reposition retail role Simon Anholt simply stakeholders strategy structures sub-brands THEORY tone Topshop trends understand visual Wolff Olins XXX XXX XXX xxxxx