Moving from Brevity to Aha! in Your Presentation

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Pearson Education, Feb 17, 2011 - Business & Economics - 10 pages
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This Element is an excerpt from Presentations in Action (9780132489621) by Jerry Weissman. Available in print and digital formats.


More succinct = more successful! Cut the fat from your presentation, and quickly get to the “Aha” moment!


Your audience doesn’t need every encyclopedic detail. They have neither the time nor the patience--especially in this Twitter-driven world--to listen to long presentations. Keep brevity in mind while you’re developing your presentation. When you’re done, take one more look, and find more to omit. When in doubt, leave it out. Here’s how….


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About the author (2011)

Jerry Weissman, the world's #1 corporate presentations consultant, is known worldwide for his confidential executive coaching sessions. Weissman’s private client list includes the top brass at Yahoo!, eBay, Intel, Intuit, Cisco Systems, Microsoft, and many others. His techniques have helped nearly 400 client firms hone persuasive IPO road show presentations that have raised hundreds of billions of dollars in the stock market; and have helped hundreds of other public and pre-public firms develop and deliver crucial business presentations. His books include Presenting to Win and How to Handle Tough Questions...When It Counts.

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