Multilingual Digital Marketing: Managing for Excellence in Online Marketing

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Maria Johnsen, Jan 29, 2017 - Business & Economics - 412 pages
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 For any online business that can sell its products globally, multilingual digital marketing will be a big part of their marketing and selling efforts. In 21st century the push to expand into new areas of the world will increase as the competition tightens. For businesses that are currently struggling because of the competition found in their home languages, it means an opening of new, large areas of interested customers who speak different languages. By tapping into new markets, a business may see its customer base skyrocket depending on how well they can advertise their products into these areas.

There are several advantages that multilingual marketing offers businesses that are seeking new customers from parts of the world that speak a different language. The challenges are present, such as effective translation that appears natural, but the potential in 2017 is considerable.

The first and foremost benefit is that your product is being introduced to an entirely new audience. If what you offer is unique, then you have a considerable opportunity to expand your business with little to no direct competition. However, even if you are marketing familiar products, you are most often facing less competition which makes it easier to sell.

In previous editions one discussed about ecommerce and market leadership. In the fifth edition you will be taken to a new journey in online marketing from creating a successful business plan, sales strategies, multilingual website design, marketing strategies in foreign countries, multilingual social media marketing for businesses, politicians and celebrities and share of wallet strategies.


 

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Contents

Introduction
11
An Overview On Search Engines
36
Website Traffic
104
What Is Link Building?
122
Branding
176
Marketing
210
Entering The New Market
220
Sales
236
Talent Acquisition in Digital Marketing Sector
308
Marketing Strategy During The Holiday Season
334
Supercharge Your Digital Marketing in Search Engines
345
Lucrative Ways Of Estimating Your Return On Investment
373
The Cost of Inaction in Business
376
Customer Service
389
Value Marketing
397
Spice Up Business Intelligence Tools
405

Multilingual Social Media Marketing
248
Video Marketing
291
Mobile Marketing
298
About The Author
411
Copyright

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About the author (2017)

 Maria Johnsen holds a degree in political economy, Beauty Arts from Sorbonne University in Paris, BA in Information technology BA in informatics and a Master of Science degree in Computer Engineering from the Norwegian University of Science and Technology.

Her professional background and education is diverse and includes skills in areas such as sales, multilingual digital marketing, content writing, business intelligence, software design and development. In addition, she possesses the experience and education in the management of complex Information Systems.

Maria knows eighteen languages and possesses experience in language instruction, tutoring, and translation. She has also developed a unique teaching method for fast learning "Implications for Upgrading Accelerated Learning Practices In Educational Systems" This method is applied in China and Norway.

Maria Johnsen is also a multilingual SEO, PPC and social media marketing expert. She managed software projects for well known IT companies and Bank in Norway, China, the UK as well as cooperation with governments and police authorities in regards to projects related to data crime and tracing terrorists online.

Starting in 2008, she began offering search engine optimization services. Her company Golden Way Media expanded internationally in 2009 carrying out various projects in Europe, North America and Asia. While offering services to the general public, Maria Johnsen continues to consult with corporate clients, agencies and small businesses.


She has skills and proven records in all areas of search engine optimization including keyword targeting, competitor research and on-site optimization.