Multimedia Learning

Richard E Mayer, Richard E. Mayer

Cambridge University Press, 23 באפר׳ 2001 - 210 עמודים

For hundreds of years verbal messages - such as lectures and printed lessons - have been the primary means of explaining ideas to learners. In Multimedia Learning Richard Mayer explores ways of going beyond the purely verbal by combining words and pictures for effective teaching. Multimedia encyclopedias have become the latest addition to students reference tools, and the world wide web is full of messages that combine words and pictures. Do these forms of presentation help learners? If so, what is the best way to design multimedia messages for optimal learning? Drawing upon 10 years of research, the author provides seven principles for the design of multimedia messages and a cognitive theory of multimedia learning. In short, this book summarizes research aimed at realizing the promise of multimedia learning - that is, the potential of using words and pictures together to promote human understanding.

תוכן

• The Promise of Multimedia Learning: 1
• What Is Multimedia?: 2
• The Case for Multimedia Learning: 3
• Three Views of Multimedia Learning: 5
• Two Views of Multimedia Messages: 8
• Two Metaphors of Multimedia Learning: 12
• Three Kinds of Multimedia Learning Outcomes: 15
• Two Kinds of Active Learning: 17
• Multimedia Instructional Messages: 21
• How Lightning Storms Develop: 22
• How Brakes Work: 30
• How Pumps Work: 35
• Conclusion: 39
• A Cognitive Theory of Multimedia Learning: 41
• Three Assumptions of a Cognitive Theory of Multimedia Learning: 42
• Five Steps in a Cognitive Theory of Multimedia Learning: 53
• Examples of How Three Kinds of Presented Materials Are Processed: 58
• Conclusion: 61
• Multimedia Principle: 63
• Introduction: 64
• Research on Multimedia: 72
• Spatial Contiguity Principle: 81
• Introduction: 82
• Research on Spatial Contiguity: 88
• Implications: 93
• Temporal Contiguity Principle: 96
• Introduction: 97
• Research on Temporal Contiguity: 102
• Implications: 111
• Coherence Principle: 113
• Student Learning is Hurt When Interesting but Irrelevant Words and Pictures Are Added to a Multimedia Presentation: 115
• Student Learning is Hurt When Interesting but Irrelevant Sounds and Music Are Added to a Multimedia Presentation: 123
• Student Learning is Improved When Unneeded Words Are Eliminated from a Multimedia Presentation: 128
• Implications: 132
• Modality Principle: 134
• Introduction: 135
• Research on Modality: 141
• Implications: 144
• Redundancy Principle: 147
• Research on Redundancy: 154
• Implications: 157
• Individual Differences Principle: 161
• Questions about Multimedia Learning: 162
• Role of Learners Existing Knowledge: 163
• Role of Learners Spatial Ability: 172
• Implications: 179
• Principles of Multimedia Design: 183
• Five Questions About Multimedia: 186
• The Contributions and Challenges of Research on Multimedia Learning: 192
• REFERENCES: 195
• AUTHOR INDEX: 203
• SUBJECT INDEX: 207

מידע ביבליוגרפי

• כותרת: Multimedia Learning
• מאת: Richard E Mayer, Richard E. Mayer
• מהדורה: מאויר, העמודסה חוזרת
• הוצאה: Cambridge University Press, 2001
• ISBN: 0521787491, 9780521787499
• אורך: 210 עמודים