Multinational Corporate Strategy: Planning for World Markets

Front Cover
Lexington Books, 1987 - Business & Economics - 228 pages
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Contents

The Internationalization of Business and Business Strategy
3
Internationalized Industries
4
Forces of Change
5
Corporate Strategy
7
International Strategy
8
Differing Approaches to Multinational Strategy
11
Planning in the Multinational
12
Strategic Planning Modes
13
Conclusion
107
Strategy at the National Level
109
National Entry Strategy Appraisal
111
Strategic Appraisal Objectives
112
Environmental Appraisal
113
Resource Appraisal
124
Company Values Tradition and Philosophy
126
National Entry Strategy Decisions and Options
129

Levels of Strategic Planning
19
The Practice of Strategic Planning in a Multinational Company An Evolutionary View
21
Early Internationalization
22
The International Division
23
Regional Coordination
24
Strategic Planning at Ford of Europe
25
Planning Development
31
Conclusion
35
Strategy at the RegionalGlobal Level
37
International Portfolio Strategy
39
Portfolio Strategy
40
International Resource Allocation
46
Assessing International Portfolio Performance
48
Portfolio Interdependence
49
Global and National Competitive Strategies
51
Four Generic International Competitive Strategies
52
Competitive Strategy and Structure
56
Implementing Strategic Change
59
Changing Conditions
61
Implementing a Global Niche Strategy
62
Market Share and Return on Investment
63
International Sources of Competitive Advantage
66
Marketing Strategy The International Headquarters Role
69
Headquarters Functions
70
Marketing Strategies
77
International Marketing Policies
85
International Pricing Policy
89
International Distribution Policy
92
International Promotion Policies
93
International Plant Location and Logistics
95
Screening National Locations
96
Plant Location and RegionalGlobal Logistics
101
Generic Entry Strategies
130
Logistics Methods for Market Entry
133
Investment in ForeignBased Facilities
134
LowEquity ForeignBased Operations
135
Strategy Evaluation and Selection
136
National New Product Introduction
141
Comparative Market Analysis
145
Time Shift Comparisons
149
Special Situations in Developing Countries
150
Anticipating and Managing Political Risk
153
A Definition
154
Forecasting Political Risk
155
Managing Political Risk
161
Coordinating Strategy across National Borders
167
Strategic Planning Systems and Other Coordinative Mechanisms
169
Annual Planning Cycle
170
Formal and Informal Planning
171
Beyond Capital Budgeting
174
Discretionary Coordination
175
International Policy
177
Developing a Multinational Company Culture
181
Changing the Organizational Structure
185
Early Multinational Organizations
188
Global Structures
193
Matrix Structures
196
Hybrid Structures
198
Implementing Organizational Change
200
The Broader Context
201
Notes
203
Index
215
About the Author
229
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