Museum Management

Front Cover
Kevin Moore
Psychology Press, 1994 - Business & Economics - 298 pages
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An introduction to the key issues, controversies and debates which exist in museum management. This book considers subject areas such as strategic management, HRM and marketing.Museums and galleries in the 1990s face unprecedented changes and challenges. Cuts in public funding have pushed museums into the marketplace, where they must compete for visitors, market their 'product' and generate their own income and sponsorship. Museums must develop more effective management and marketing, if they are to survive and prosper in to the next millenium.Museum Management addresses:* strategic management issues such as policy formulation* corporate planning* performance measurement* human resource management* financial management* marketing.This volume is an invaluable introduction to the key issues, controversies and debates in the subject. It will be essential reading for all students, museum managers and staff who need to keep up to date with latest developments in the field.
 

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Contents

VI
15
VII
22
VIII
31
IX
41
X
52
XI
72
XII
88
XIII
95
XXII
173
XXIII
193
XXIV
212
XXV
216
XXVI
232
XXVII
249
XXVIII
256
XXIX
262

XIV
104
XV
115
XVI
120
XVII
128
XVIII
132
XIX
141
XX
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XXI
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XXX
265
XXXI
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XXXII
280
XXXIII
288
XXXIV
290
XXXV
294
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Page 4 - T'HE principal object of management should be •*• to secure the maximum prosperity for the employer, coupled with the maximum prosperity for each employe'. The words "maximum prosperity...
Page 7 - We might be tempted to reply: "Figure out your value system. Decide what your company stands for. What does your enterprise do that gives everyone the most pride. Put yourself out ten or twenty years in the future: what would you look back on with greatest satisfaction?

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Shashi Misiura
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