My Sister's a Barista: How They Made Starbucks a Home Away from Home

Front Cover
Cyan, 2005 - Business & Economics - 192 pages
0 Reviews
Insight into Starbucks's rise to worldwide recognition is given in this tale of marketing success. From three college friends' dreams of coffee beans to the cafs that are open on nearly every street corner, Starbucks has grown immensely with three new shops opening every day across the world. Full of interesting facts about the coffee giant, the book includes a rare interview with CEO Howard Schultz.

Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Acknowledgments
6
Introducing Great brand stories
8
A short shot
11
Chapter i Starting with a bean
12
Chapter 2 Setting out on the voyage
20
Chapter3 Expanding the horizons
42
Chapter 4 Friends and neighbors
64
Chapters Head for a different place
90
Chapter 6 Here there and everywhere
122
Chapter 7 Doing well by doing good
155
Chapter 8 The next port of call
172
Six important things for other brands to learn from the Starbucks story
187
Keep on keeping
188
Copyright

Other editions - View all

About the author (2005)

John Simmons is the author of The Economist Guide to Brands and Branding, The Invisible Grail, and We, Me, Them and It. He is also the series editor for the Great Brand Stories series and a former director at Interbrand, a leading consulting firm.

Bibliographic information