My Sister's a Barista: How They Made Starbucks a Home Away from Home
Insight into Starbucks's rise to worldwide recognition is given in this tale of marketing success. From three college friends' dreams of coffee beans to the cafs that are open on nearly every street corner, Starbucks has grown immensely with three new shops opening every day across the world. Full of interesting facts about the coffee giant, the book includes a rare interview with CEO Howard Schultz.
Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.
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Introducing Great brand stories
A short shot
Chapter i Starting with a bean
Chapter 2 Setting out on the voyage
Chapter3 Expanding the horizons
Chapter 4 Friends and neighbors
Chapters Head for a different place
Chapter 6 Here there and everywhere
Chapter 7 Doing well by doing good
Chapter 8 The next port of call
Six important things for other brands to learn from the Starbucks story
Keep on keeping