Mystery Shopping Made Simple

Front Cover
McGraw Hill Professional, 2004 - Business & Economics - 224 pages
0 Reviews

How to start a new career as a mystery shopper--immediately!

"Mystery shopping ranks among the most popular not-for-credit evening courses, rivaling computer-skills and wine-tasting classes."
--The Seattle Times

In Mystery Shopping Made Simple, you will learn to take advantage of the mystery shopper opportunities available in virtually every city in the United States and abroad! Successful mystery shopper and a leading industry authority, Dr. Ilisha Newhouse tells you how to break into the business and find the kinds of mystery assignments you want, in apparel, auto repair, real estate, restaurants, hotels, and many other industries. Step-by-step, she shows you how to:

  • Connect with the mystery shopping companies in their areas
  • Create shopping presentations and fill out evaluation forms
  • Comply with all industry-related business law
  • Prepare for KASST, a Mystery Shopper Certification test offered by the National Center for Professional Mystery Shoppers

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

What Is Mystery Shopping?
1
Methods of Making Contact
21
CHAPTERS Reports
83
Copyright

8 other sections not shown

Other editions - View all

Common terms and phrases

About the author (2004)

Dr. Ilisha S. Newhouse teaches a popular course on mystery shopping. Additionally, she is on the board of education for the National Association of Professional Mystery Shoppers, and serves as a freelance writer for the NCPMS as well as the Under Cover Shopper newsletter. She lives in Chandler, Arizona.

Bibliographic information