Myths About Doing Business in China

Front Cover
Springer, Oct 20, 2004 - Business & Economics - 162 pages
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China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.
 

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Contents

13 billion people
3
Myth 2 The Chinese market will grow forever
11
Myth 3 The market is easy
29
Myth 4 China is Westernising
43
Myth 5 Guanxi is a timeconsuming sideshow to the real business of business
61
Myth 6 The Chinese are irrationally xenophobic
71
the myth of inscrutability
81
negotiating in China is like negotiating everywhere else
93
Myth 10 The Chinese are difficult to manage
121
Afterword
135
A summary of key success factors for dealing with the Chinese
137
Some key differences between China and the West
139
Making sense of Pinyin
145
Recommended reading
147
Bibliography
149
Index
151

Myth 9 Chinese business people are not trustworthy
105

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About the author (2004)

HAROLD CHEE Lectures at Ashridge Management School, specializing in Chinese business, marketing and leadership and is an authority in these areas.

CHRIS WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.

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