Neo Power: How the New Economic Order Is Changing the Way We Live, Work, and Play

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Scribe Publications, 2006 - Business & Economics - 252 pages
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Revealing startling evidence of how four million Australians are transforming the social and political landscape, this landmark book compiles vast consumer research and examinations of more than 2,000 social and behavioral characteristics to reveal a new approach to marketing based on discretionary consumption. Known as the New Economic Order, the NEOs are powering the economy. NEOs have greater spending propensity and capacity, prefer premium lifestyle experiences, plan and buy on the internet, look for tools to help manage their lives, and are fundamentally different from the rest of society.

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About the author (2006)

Ross Honeywill has won business and marketing awards in the tourism, property development, telecommunications and retail sectors. Verity Byth is a social scientist. They are joint directors of the privately funded consumer think tank, the Center for Customer Strategy in Australia.

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