Naming for power: creating successful names for the business world
Offers timely advice on corporate naming for business, products, services and technologies. This essential business book deals with an often overlooked aspect of success in our global economy: the power and effect of a name. If a company wants to create an image, be profitable and SURVIVE, choosing a name is critical.
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TRAFFIC JAMS OF THE MIND
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ABC Namebank acronyms advertising alpha-numeric American Apple Apple Computer automobile bank Barneys New York become brand names business names called Canada Canadian CELESTICA chose Chrysler Coca-Cola coined names Coke company names company or product confusion consumers corporate name countless countries course created creative customers decade DICTIONARY NAME dollars Donald Trump example famous firm focus groups founder Furthermore GEOGRAPHIC NAMES global Halston HI-TECH NAMING Honeywell internal naming internationally Japanese Jennifer languages letters major manufacturers marketplace Marlboro means Microsoft millions monikers name change name development Naming Business Dreams naming contests naming issues naming trends No-Name North America person powerful President's Choice private labels problems product names products and services quickly registered retailers Revlon Saks Fifth Avenue Sam's Choice sell SILVERRUN STORE BRANDS store labels strategy successful surname symbol trademark worldwide Xerox York