Naming for power: creating successful names for the business world

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Linkbridge Pub., Aug 1, 1993 - Business & Economics - 255 pages
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Offers timely advice on corporate naming for business, products, services and technologies. This essential business book deals with an often overlooked aspect of success in our global economy: the power and effect of a name. If a company wants to create an image, be profitable and SURVIVE, choosing a name is critical.

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Contents

TRAFFIC JAMS OF THE MIND
24
ILLCHOSEN NAMES
37
NAMING SPECTRUM
129
Copyright

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