Naming for Power: Creating Successful Names for the Business World

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Linkbridge Publishing, 1993 - Brand name products - 255 pages
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Offers timely advice on corporate naming for business, products, services and technologies. This essential business book deals with an often overlooked aspect of success in our global economy: the power and effect of a name. If a company wants to create an image, be profitable and SURVIVE, choosing a name is critical.

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Contents

CONTENTS
16
ALPHABET AND NUMBER SOUPS
33
THE SCIENTISTTYPE
46
Copyright

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