In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector
What slice of the pie did your organization enjoy?
From transformational gifts to naming traditions to pricing strategies for capital campaigns, Naming Rights offers you a vivid collection of contemporary information that your organization can use today.
Can your development team quickly pull together an accurate benchmark report?
Learn how to benchmark and compete with peer organizations for buildings, spaces, and named endowments. Setting the ask amounts for your naming opportunities is critical to closing the deal.
Are you ready?
Selling naming rights helps to boost brand name recognition in fundraising campaigns. Learn what's going on with naming rights in higher education, health care, arts and culture organizations, and a wide range of other nonprofits. Twenty-year research expert Terry Burton fills this book with practical examples that peel away the layers of complexity and offers you a handbook that exemplifies thought leadership, creativity, and innovation.
Stay on the cutting edge of emerging trends. Turn naming opportunities into named gifts. Add dollars to your bottom line. Naming Rights shows you how.
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Escalating Price Tags For HighProfile
Naming Traditions Then and Now
Impact of the Internet on Naming
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$1 million Administration amount for naming appropriate approval Arena ask amounts Athletics Bank Barclays Barclays Center brand name building or outdoor buildings and outdoor business schools Carolina Hurricanes Center Citigroup Continental Airlines Arena corporation or organization Director dollar amount donor relations endowed chair Endowed funds endowment agreement endowment gifts event EXHIBIT facilities and programs football fundraising campaigns gift amount high-profile Hospital Institutional Advancement interior feature Internet Jersey Nets Joan Kroc legacy gift marketing Medical ment million University name buildings named endowment Named Facilities named gifts Names Committee naming opportunities Naming Policy naming rights agreement naming rights deal naming rights gifts naming rights policy nonprofit organization nonprofit sector object or space Office outdoor area outdoor spaces professorships Project Agreement project cost recognition School of Business signage sponsorship stadium stewardship strategy University of Pittsburgh University of Washington Vice Chancellor Vice President York Mets