Natural Capitalism: The Next Industrial Revolution

Paul Hawken, Amory B. Lovins, L. Hunter Lovins

Earthscan, 2010 - Capitalism - 416 pages

On its first publication 10 years ago, Natural Capitalism rocked the world of business with its innovative new approach - an approach that fused ecological integrity with business acumen using the radical concept of natural capitalism. This 10th-anniversary edition features a new Introduction by Amory B. Lovins and Paul Hawken which updates the story to include the successes of the last decade. It clearly sets out the path that we must now take to ensure the future prosperity of our civilisation and our planet.

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Very recent, very intriguing, has contexual rigour.
Easy for the lazy, uneducated and the curious.

Contents

• Chapter 1 The Next Industrial Revolution: 1
• Chapter 2 Reinventing the Wheels: 22
• Chapter 3 Waste Not: 48
• Chapter 4 Making the World: 62
• Chapter 5 Building Blocks: 82
• Chapter 6 Tunneling Through the Cost Barrier: 111
• Chapter 7 Muda Service and Flow: 125
• Chapter 8 Capital Gains: 144
• Chapter 9 Natures Filaments: 170
• Chapter 10 Food for Life: 190
• Chapter 11 Aqueous Solutions: 213
• Chapter 12 Climate: 234
• Chapter 13 Making Markets Work: 260
• Chapter 14 Human Capitalism: 285
• Chapter 15 Once Upon a Planet: 309
• Notes: 323
• References: 361
• Index: 397

About the author

Paul Hawken is an environmentalist, educator and best-selling author of The Ecology of Commerce, The Next Economy and Growing a Business (also a TV series).

Amory B Lovins is Co-founder, Chairman, and Chief Scientist of Rocky Mountain Institute and a co-author of Factor Four (Earthscan, 1997). The Centennial Issue of The Wall Street Journal named him among 39 people in the world most likely to change the course of business in the 1990s, and Time in 2009 called him one of the 100 most influential people in the world.

L. Hunter Lovins is the President and Founder of Natural Capitalism Solutions. She is a founding professor of sustainable management at Presidio Graduate School, and a consultant to companies around the world. A co-author of Factor Four (Earthscan, 1997) her latest book, Climate Capitalism, will be published in 2011.

Bibliographic information

• Title: Natural Capitalism: The Next Industrial Revolution; Gabriel Thoumi sustainability collection
• Authors: Paul Hawken, Amory B. Lovins, L. Hunter Lovins
• Edition: illustrated, revised
• Publisher: Earthscan, 2010
• ISBN: 1844071707, 9781844071708
• Length: 416 pages