Natural Capitalism: The Next Industrial RevolutionOn its first publication 10 years ago, Natural Capitalism rocked the world of business with its innovative new approach - an approach that fused ecological integrity with business acumen using the radical concept of natural capitalism. This 10th-anniversary edition features a new Introduction by Amory B. Lovins and Paul Hawken which updates the story to include the successes of the last decade. It clearly sets out the path that we must now take to ensure the future prosperity of our civilisation and our planet. |
Contents
Chapter 1 The Next Industrial Revolution | 1 |
Chapter 2 Reinventing the Wheels | 22 |
Chapter 3 Waste Not | 48 |
Chapter 4 Making the World | 62 |
Chapter 5 Building Blocks | 82 |
Chapter 6 Tunneling Through the Cost Barrier | 111 |
Chapter 7 Muda Service and Flow | 125 |
Chapter 8 Capital Gains | 144 |
Chapter 11 Aqueous Solutions | 213 |
Chapter 12 Climate | 234 |
Chapter 13 Making Markets Work | 260 |
Chapter 14 Human Capitalism | 285 |
Chapter 15 Once Upon a Planet | 309 |
Notes | 323 |
References | 361 |
| 397 | |
Other editions - View all
Natural Capitalism: The Next Industrial Revolution Paul Hawken,Amory B. Lovins,L. Hunter Lovins Limited preview - 2013 |
Natural Capitalism: The Next Industrial Revolution Paul Hawken,Amory B. Lovins,L. Hunter Lovins Limited preview - 2013 |
Natural Capitalism: The Next Industrial Revolution Paul Hawken,Amory B. Lovins,L. Hunter Lovins No preview available - 2017 |
Common terms and phrases
achieve acres agrichemicals agricultural American annual average better building carbon cars chemical climate companies competition cost create crops Curitiba customers dollars earth ecological economic economists ecosystem services electricity eliminate emissions energy efficiency energy savings engineering environment environmental equipment example factor farming feebate fiber firms flow forest fossil fuels fuel cells global graywater green buildings growth half heat Herman Daly human Hypercars improvements income increase industrial innovations Institute investments Janine Benyus labor land landfill lease less Lovins machines manufacturing materials million natural capital operating organic paper Paul Hawken percent personal communication plants pollution pounds protect pumping recycled reduce resource productivity retrofit reuse Rocky Mountain Institute shift simple payback social soil solar subsidies superinsulation sustainable taxes technologies tion trillion turn typically ultralight United utility waste wood worldwide yield