Navigating the Badlands: Thriving in the Decade of Radical Transformation

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John Wiley & Sons, Aug 12, 2004 - Business & Economics - 280 pages
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In this groundbreaking book, Mary O'Hara-Devereaux -- an internationally renowned business forecaster -- shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the American West, Navigating the Badlands offers the principles, tools, transformative strategies, and essential understanding executives and business leaders need if they are to weather the rugged, global business landscape of the future. Throughout the book O'Hara-Devereaux reveals how business leaders can seize the opportunity to create new value from successful alliances, reach global markets, and find top talent.
 

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Contents

Flash Forward
1
1 Making Sense of the Big Picture
4
2 Weathering the Badlands Global Drivers of Change
31
3 Lead the Journey of Your Lifetime
86
4 Dont Get Lost in Familiar Territory
116
5 Weave the Web Create a Resilient Organization
147
6 Avoid Strategy Tragedy
179
7 Engage People Deeply
208
8 Create the Corner Store
241
9 Learn About China
271
10 Embrace Global Interdependence
300
Notes and Resources
313
Acknowledgments
317
About the Author
321
Index
323
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About the author (2004)

Mary O’Hara-Devereaux is the CEO of Global Foresight and an internationally recognized business forecaster and strategist. She is the coauthor of Globalwork from Jossey-Bass. She has consulted for numerous global players, including ChevronTexaco, Coca-Cola, Motorola, Procter & Gamble, CITIC Pacific, Ericsson, Skandia, and Cable and Wireless as well as government agencies in the United States and China. In addition she has been a senior faculty member at the University of California, University of Hawaii, Peking University, and the Institute for the Future.

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