Need, Greed Or Freedom: Business Changes and Personal Choices

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Element Books Limited, 1997 - Psychology - 213 pages
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In a rapidly changing business world, top performance demands new leadership styles. The old paradigm based on authority is no longer effective. More and more managers are regarding themselves as coaches and role models rather than authority figures. In this forthright and challenging book, business innovator John Whitmore sets the scene for the shift in management practice.

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About the author (1997)

Whitmore was a professional racing driver in the 1960s during which he won both the British and European Saloon Car Championships. He is now a business management consultant, specialising in performance coaching and culture change.

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