Negotiation, Decision-Making and Leadership to Corporate Success - Based on the example of Richard Branson and the Virgin Company
Seminar paper from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, The George Washington University (Dept. of Organizational Sciences), course: Decision-Making, 26 entries in the bibliography, language: English, abstract: This paper aims at exploring the underlying decision-making processes that take place in order to successfully develop and run this organization even in the most competitive markets such as in entertainment or air travel (Dearlove 1999, 12). However, to understand the power and culture this organization is driven by to achieve this success, one has literally to get a grip on its key player, Richard Branson. My analysis of the Virgin Group is therefore closely tied to Richard’s way of doing business and making decisions.
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A Virgin Everywhere
Richards Three Pillars
2 The Power of Experience
3 The Power of Difference
4 Bransons Philosophy to Life and People
a selffulfilling success story
Richard Branson Virgins greatest strength and weakness
350 Companies achieve Ambinder applies to Richard’s balloon Bartlett C.A. Bazerman blink Branson has created business Dearlove 1999 business decisions challenging Change Blindness charisma competitive advantage consequence corporate resources creativity comes cross-industrial decision-making style decision-making system Dijksterhuis employees empowering entrepreneurial expertise entrepreneurial skill Enzo Ferrari establishing excellent fact that Richard Ghoshal Gladwell Gottman Hallowell 1996 high stress situation icon Idson and Higgins Imagine in-tune Jackson Jessica Keinan Kiyosaki level-5-leader Limousines literally Management micro-manage money Branson 1998 open and aware organization Organizational Perfect Decision Phil Collins Poor Dad Power of Difference Power of Experience Power of Negotiation Raiffa H resulting Rich Dad Richard Branson Richard’s decision-making Richard’s success Richard’s Three Pillars risk-taking attitude Science of Negotiation self-fulfilling success story simply successful decisions talent thinking differently Thinking without Thinking Thomas Lagner unconscious Virgin Atlantic Virgin brand name Virgin Everywhere Virgin Group Virgin’s greatest strength Washington D.C. www.virgin.com Zaleskiewicz 2002