Network Models of the Diffusion of Innovations

Front Cover
Hampton Press, 1995 - Language Arts & Disciplines - 171 pages
0 Reviews
This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.


Diffusion Versus Collective Behavior
Prior Research on Threshold and Critical Mass Effects

11 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information