Networking Within the Tourism Industry
GRIN Verlag, 2010 - 80 pages
Bachelor Thesis from the year 2008 in the subject Tourism, grade: 1,8, International University of Applied Sciences Bad Honnef - Bonn, language: English, abstract: As research around the impacts of Mega Sport Events on host cities and regions reached is peaking in the aftermath of the FIFA World Cup 2006, the UEFA European Football Championship 2008 and the Beijing Summer Games 2008 the topic of cooperation and networking has been widely neglected in regard to MSEs. With the focus on the tourism industry of hosting regions, this work tries to start to change this, as an exploratory approach towards finding out more about the interrelationship of those two topics in tourism. As both, MSEs and cooperation are gaining more and more interest within tourism research this should also be seen as an approach to combine both to motivate further research. Methodologically this is realized by conducting expert interview with five industry experts with valuable experience in preparing, hosting and also benefiting from a Mega Sport Event. The expert interview, as the primary research part of this work is based on the cooperation concept of Axelrod's game theory. This basis was used to design, conduct and analyze the primary research part of this thesis. Essentially, the thesis should be interpreted as a scientific approach to present the combination of the topics of Mega Sport Events and cooperation in tourism.
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Additionally Ahlert analyzed approach aspect of cooperation Babin Bieger causal research common goals conceptual background cooperation and networking cooperation in tourism depth interviews detail discussed economic impact efficiency environmental established Events and cooperation expert interviews expert knowledge explorative research FIFA World Cup focus group interviews focusing Fox Vancouver further research Furthermore Game Theory host cities host MSEs host region hosting a MSE Impacts of Mega impacts of MSEs importance of cooperation industry experts influence of MSEs influence on cooperation insights International Olympic Committee Josef Sommer limitations literature review marketing Mega Sport Events Michael Schumacher Money and Samouel MSE on cooperation MSEs influence participants primary research qualitative data qualitative research quantitative question questionnaire Rahenbrock realized regional tourism environment regional tourism industry research design research problem research technique respondents Ruhr area Schwaber Schwark scientific seen Sharing of Knowledge specific structure Summer Olympics Wöhler World Cup 2006