Neuroeconomics and the Firm

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Angela A. Stanton, Mellani Day, Isabell M. Welpe
Edward Elgar Publishing, Jan 1, 2010 - Business & Economics - 352 pages
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Do people with high testosterone levels make decisions the same way as people with lower testosterone? Do men change their behavior when a pretty woman enters the office? Do women change their behavior when a handsome man enters the office? Do men and wom
 

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Contents

Introduction
1
PART 1 The black box
11
1 Neuroeconomics of environmental uncertainty and the theory of the firm
13
entrepreneurial research from the perspective of economics
29
unconsciousness and entrepreneurial behavior
50
PART 2 Trust greed and the black box
67
a managers toolbox
69
the neuroeconomics of greed selfinterest deception false trust overconfidence and risk perception
78
9 Dopamine expected utility and decision making in the firm
151
PART 4 Entrepreneurial propensity
171
10 An economic and neuroscientific comparison of strategic decision making
173
11 Mapping neurological drivers to entrepreneurial proclivity
193
a sensory theory of value
217
PART 5 Organizational culture and ethics
233
13 What neuroeconomics informs us about making realworld ethical decisions in organizations
235
how neuroscience can help to explain cultural differences in negotiation and conflict management
263

decisions by hormones
99
gender stereotypes and implicit beliefs in negotiations
101
implications for corporate organizations
116
implications for organizational management
131
a field of neuroorganizational behavior
289
Index
305
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