Never Bet the Farm: How Entrepreneurs Take Risks, Make Decisions -- and How You Can, Too

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John Wiley & Sons, Dec 3, 2010 - Business & Economics - 224 pages
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In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. They refute the idea that there is an ideal entrepreneurial “type,” and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event, and winners are those who can keep themselves in the game. Never Bet the Farm is an easy-to-understand and attractive tool for anyone who has a business idea, but who might be wary of the risks implied in starting their own business.
 

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Contents

Title Page
Principle 1 ENTREPRENEURSHIP IS A CAREER
Principle 3 THERE ARE NO SECRETS TO SUCCESS
Part TWO MAKING THE RIGHT DECISIONS
Principle 9 DONT SPEND A DOLLAR WHEN A DIME WILL
Principle 10 ALWAYS TAP A BRIDGE BEFORE CROSSING
Principle 11 ONLY FOOLS FLY WITHOUT A
Princi Ie 13 BUDDY
Principle 14 LEARN TO PLAY THE GRAY
FINAL WORDS
References
Copyright

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About the author (2010)

Anthony L. Iaquinto received his Ph.D. from Columbia University and spent fifteen years as an educator and entrepreneur in Japan. He started three businesses, including a language school and two restaurants. In 2005 he was a visiting scholar at Arizona State University.

Stephen Spinelli Jr. is cofounder of Jiffy Lube International. He is currently vice provost at Babson College and holds the John H. Muller Jr. Chair in Entrepreneurship. He is also director of the Arthur M. Blank Center for Entrepreneurship.

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