Never Cold Call Again: Achieve Sales Greatness Without Cold Calling

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Wiley, Aug 21, 2006 - Business & Economics - 192 pages
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"Cold calling is the lowest percentage of sales call success.  If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."- Jeffrey Gitomer, Author, Little Red Book of Selling

"You can never get enough of a good thing!  Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold Calling Forever

Salespeople everywhere are learning the hard way that cold calling doesn't work anymore.  Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first century customers.  There has to be an easier way to find prospects - and there is.  Today's most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone or knocking on doors.

Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. In fact, Frank Rumbauskas’s system brings prospects to the salesperson, rather than the other way around. Readers will find unbeatable sales advice on effective self-promotion, generating endless leads, how to win prospects using e-mail, prospecting on the Web, networking, developing effective proposals, and much more.

Frank J. Rumbauskas Jr. (Phoenix, AZ) provides marketing consultation and coaching services to firms who wish to provide qualified leads to their sales force rather than have them spend productive work time cold calling. He is the author of the self-published hit Cold Calling Is a Waste of Time (0-9765163-0-6).

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I am so very disappointed at the superficial content of this work, The only person who will benefit is Frank Rumbauskus Jr. His online process for relieving you of your money is in my view borderline deceptive. The online ads give the impression you can just download the document but the process progressively takes you down a path where you are steadily upsold to ever higher levels of expenditure. When you do finally receive the download (after your credit card has been whacked a number of times) the content is so unbelievably shallow that your sense of disappointment is enormous. When you try to cancel the order you cannot do so easily. It takes 30+ days to receive the DVDs and to gain a refund you must follow his exact step by step process - just to find out how to cancel the order is an exercise in forensic discovery. The outcome? You give up and Frank has his sale. My advice? Chasing cold calling is a waster of time is indeed a waste of time. Don't do it. 

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About the author (2006)

Frank J. Rumbauskas Jr. started his sales career cold calling to no avail, failing to make his numbers, only to receive the useless advice of “increase your activity” from managers. He then went into a trialand-error period of several years and developed a complete system of selling that made him a top producer without cold calling. Author of the self-published sensation Cold Calling Is A Waste Of Time, Frank lives in Phoenix, Arizona, where he is a partner in several businesses including an insurance agency, a telecom services provider, and, of course, his sales training company, which strives to educate all salespeople that there are much better ways to prospect than cold calling. Frank’s blog can be found at nevercoldcall.typepad.com.

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