Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke

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John Wiley & Sons, Nov 2, 2010 - Business & Economics - 256 pages
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Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real” job.

In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fives—or their quest to attain them.

Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget.

The proven, no-b.s. methodology presented in Never Get a "Real" Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence.
 

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Contents

Who Needs the 9to5?
4
Everyone Poops Yours Isnt Special
13
No One Cares About YouUnless
29
Shut Up Pinocchio
35
Your Business Is Not the Exception to Any Rule
42
The WorstCase Scenario Is the Only Scenario
48
Get Off Your Ass and Start Up
57
Those Who Reinvent the Wheel Are Doomed
65
Can Your SWOT Team Do CPR?
77
Toss the OldSchool Business Plan
84
The OneParagraph StartUp Plan
90
To Partner or Not to Partner
99
Act Like a StartUp Stupid
115
Shoestrapping Because the Boot
145
Facebook Isnt a Marketing Strategy
203
Index
241

Keep It Simple Stupid
71

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About the author (2010)

Scott Gerber is a serial entrepreneur, internationally syndicated business columnist, and founder of the Young Entrepreneur Council (YEC), an organization comprised of hundreds of the world's most successful young entrepreneurs that promotes entrepreneurship as a solution to youth unemployment. Scott has been widely recognized as the world's most-syndicated columnist on the subject of entrepreneurship. His columns appear regularly on Fortune, TIME, Inc., CNBC, The Atlantic, Mashable, and The Next Web. Follow him at @askgerber or visit NeverGetARealJob.com.

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