New Directions in Political Communication: A Resource Book

Front Cover
David L. Swanson, Dan Nimmo
SAGE Publications, 1990 - Language Arts & Disciplines - 413 pages
0 Reviews
Political communication has witnessed unprecedented growth and change over the past decade. This volume explores the state of the art in political communication research and highlights some of the most promising directions for future research that are emerging in current work. New Directions in Political Communication argues that it is time for political communication research to look beyond the traditional voter persuasion paradigm that has dominated the field and reach out to other contexts and viewpoints.

The volume offers analyses of the broad foundations of political communication; examples of a broadened understanding of what kinds of messages should be viewed as `political'; an institutional perspective brough

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Beyond the Voter
7
Foundations of Political CommunicationPolitical
49
Election Campaigns as Occasions for Civic Education
86
Copyright

8 other sections not shown

Common terms and phrases

References to this book

All Book Search results »

About the author (1990)

DAVID L. SWANSON is Professor and Head of the Department of Speech Communication at the University of Illinois at Urbana-Champaign.

Dan D. Nimmo has been a professor of political science, journalism, and communication at various institutions, notably the University of Missouri, University of Tennessee, and the University of Oklahoma. His writings include The Political Pundits and The Political Persuaders.

Bibliographic information