New Economy Excellence Series, New Economy Energy: Unleashing Knowledge for Competitive Advantage
Forward-thinking companies are focusing their attention on knowledge, that insubstantial asset which is recognised as a key competitive capability in the new economy. Yet despite the mantra that knowledge is '70% people, 20% process and 10% technology', too much emphasis is still placed on technical aspects of knowledge management by firms embarking on initiatives in this area. Zooming in on a critical issue, this new title in the groundbreaking New Economy Excellence series helps managers to consistently reap competitive benefits by understanding the nature of knowledge and how to make the most of it in the ultra-competitive e-world.
Other titles in the New Economy Excellence series include:
New Economy Edge: Strategies and Techniques for Boosting Online Profitability
Jeremy Kourdi - 0471498440
New Economy Expression: Redefining Marketing in the Multi-Channel Age
David Mercer - 0471500089
New Economy Emotion: Engaging Customer Passion with e-CRM
Alfredo Zingale and Matthias Arndt - 0470841354
What people are saying - Write a review
We haven't found any reviews in the usual places.
unleashing knowledge for competitive advantage
the main drivers
creating value for customers and shareholders
13 other sections not shown
According achieve alliances Balanced Scorecard become benchmarking brand build business model capabilities capture cent Chevron collaboration communication competencies competitors configure continuous improvement corporate cost culture customers e-business e-commerce economy effective employees empowerment enables organisations encryption enhance environment example experience explicit knowledge extranet facilitate factors focus gain and sustain goals important individuals innovation intangible assets intellectual capital intellectual property Internet intranet involves KEY CONCEPT Key messages knowledge creation knowledge management knowledge map knowledge sharing knowledge workers knowledge-driven organisation leader leadership learning organisation leveraging knowledge managing knowledge measurement mental models Microsoft million needs operate organisation's outsourcing partners patent performance Personal mastery perspective quality function deployment recruitment relationships scenario planning share knowledge skills staff start-ups strategy suppliers sustain competitive advantage systems thinking tacit knowledge talent team learning transfer knowledge transformation trust value chain