New Markets for Printed Books
Bill Cope, Dean Mason
Common Ground, 2002 - Language Arts & Disciplines - 205 pages
First of a series of four books that examines emerging markets for publishing services in general and books in particular. This volume is focussed on the printed book and is divided into three parts: (1) The place of books in the production and dissemination of knowledge, (2) The experience of distributing knowledge in printed books, and (3) Challenges and possibilities in emerging markets for printed books. Considers the evolution of new value chains and the impact of new book production technologies. Includes notes on contributors and references. Publication is a joint project of the publisher and RMIT University, based on research funded under the Infrastructure and Industry Competitiveness Scheme (EPICS) of the Commonwealth Department of Industry, Science and Resources. Published in both paperback and downloadable PDF format.
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CHALLENGES AND POSSIBILITIES
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