New Media for a New China

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John Wiley & Sons, Mar 16, 2010 - Language Arts & Disciplines - 256 pages
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New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system
  • Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)

  • Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes

  • Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth

 

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Contents

Introduction
1
1 2008 New Challenges to Chinas Media
11
2 Development and Theory of the Media
19
3 The Impact of New Media
28
4 Newspapers Changing Roles
43
5 Magazines An Industry in Transition
61
6 Radio Broadcasting Deregulation and Development
74
7 Television Entertainment
83
10 Advertising Wings for the Media
128
11 Public Relations
141
12 Film An Industry versus Independents
163
13 EnglishLanguage Media in China
183
14 Overseas Media Serve Chinese Diaspora
198
15 Conclusion
207
Notes
213
Index
241

8 Television News
98
9 Xinhua The Voice of the Party
115

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About the author (2010)

William A. Hachten is Professor Emeritus of Journalism and Mass Communication, University of Wisconsin-Madison where he taught for 30 years. His publications include: The Troubles of Journalism, Third Edition (2005), The Growth of Media in the Third World (1993), and The Press and Apartheid (1984).

James F. Scotton is Associate Professor of Journalism at Marquette University, Milwaukee. He has taught in China, Egypt, Kenya, Nigeria, and Uganda, and has worked as a reporter, editorial writer, and editor with the Associated Press and newspapers in several states.

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