New economy expression: redefining marketing in the multichannel age
The aim of this series is a simple one - to help managers create and sustain competitive
advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the Web to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. The question is no longer whether or why, but how?
Books which deal with e-business topics in isolation miss the point. The hub of the
Each title in the New Economy Excellence Series is clear-minded, accessible and aimed at bringing a critical business issue in the new economy into sharper focus. This series is the first of its kind to provide sound practical steps that busy executives can