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About the Contributors
Application of Signaled Stopping Technique
Community Issues Conflict and Public Affairs Knowledge
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advertising Advertising Research Foundation alternatives analysis asked attention attitude change attributes BWCA campaign Chaffee Cognitive Dissonance cognitive level commercials communication behavior communication research concrete operational stage consistent coorientational correlation counter CROOKSTON decision discrepant dissonance distraction Donohew dyad effect ELY STEEL experimental factors Glenwood hierarchy high cognitive-level children hypothesis implication increased indicate individual information seeking interpersonal interpersonal communication interview involved issue John Birch Society knowledge low cognitive-level children marketing communication mass communication mass media measure motivation newspaper observed opinion scores orientation perceived percent perception of conflict persons Piaget's political position predicted preference presented produced Public Opinion question reasons reception relationship relevant reported respondents RUGGELS sample selective exposure SEWAGE Silver Bay situation Social Psychology solutions sources stimuli stopping strategies structure subjects supportive Table taconite television theory tion topic Total uncertainty variables Vietnam voters Wright county