New product development: managing and forecasting for strategic success

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J. Wiley, Oct 25, 1993 - Business & Economics - 352 pages
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Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

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Contents

Why New Product Development?
3
Mediating Turbulent Business Environments
27
Anticipating Market Acceptance of New Products
51
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About the author (1993)

ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success (Wiley). He received his PhD from the University of Pennsylvania's Wharton School.

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