New Product Development: An Introduction to a Multifunctional Process

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Butterworth-Heinemann, 1997 - Business & Economics - 134 pages
New Product Development presents a unique cross-discipline approach to new product development and goes further than most 'product design' books by drawing together the various strands that make up 'total design' now the accepted way to develop new products.

The successful development of new products has become a complex process involving contributions from a range of different disciplines. Rarely is one individual responsible for the inception, creation and realisation of a new product, for today the
inherent complexity of products, markets and the processes through which they are developed dictates that a number of functions, each with their own roles, work together to create the product. This book presents a cross-discipline discussion of new product development, its organisation, its management, the key stages and key functions involved. Through the use of six major case studies and numerous mini-cases, the author demonstrates how a number of manufacturing companies have successfully illustrated separate elements into the new product development process.

Extensive use of photographs
Includes case studies of Rover, Flymo, Logitech and Polaroid
Provides a balanced overview of an often misunderstood process

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New product development strategy
Organization for new product development

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About the author (1997)

Tim Jones is Principal of Innovaro, a consulting firm focused on helping companies to generate more ideas, implement innovation strategies and renew their organizational capability. He is an expert in enabling innovation and is actively involved with a number of organizations including the Product Development Management Association in the UK. Tim is especially interested in how organizations evolve and how people innovate. He was formerly with Gemini Consulting where he led teams defining growth strategies and developing organizational structures and processes to aid new product and service development. Tim has Masters degrees in both Engineering and Industrial Design as well as a PhD on diagnosing conflict in teams

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